MARKETING AND SOCIAL MEDIA FOR ARTISTS – One day/2 Sessions
Up coming workshops will be posted soon.
Workshop to reduce stress and increase success — Beginners welcome
Created for artists who are trying to figure out how to get their work “out there” or to jumpstart previous work they’ve done, two session, fun and informative, with lunch in between. Both sessions are for beginners and those who need a refresher course on marketing artwork.
FIRST SESSION: How artists can think “outside the box” and enjoy the marketing process. Are you trying to get your work “out there” and don’t know where to begin? Have you been struggling to understand how to market your work and don’t know what to do? In this session, you will identify challenges and establish your goals. Individualized homework will be assigned.
LUNCH BREAK—Good food, good conversation!
SECOND SESSION: How to make social media work for you. From Facebook to Instagram to Kickstarter (and more), which is the most appropriate to achieve your goals? Please note: 'Maximizing Your Presence' is key.
Instagram is 'hot' so we will cover topics such as: timeliness of posts, getting the most out of hashtags, connecting with other accounts, and engaging with other users to maximize your exposure. Also will discuss the business aspect of Instagram, including how to sell your work by strategic posting and building effective networks. We will conclude on what works, what doesn’t, and, most importantly, what makes sense for each artist.
Social Media Workshop
The Personal Is Political, Hess Gallery at Pine Manor College, Chestnut Hill
mid-November 2018 through mid-February 2019